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Business & Workplace Languagephrase · /pʊl ðə plʌɡ/

Pull the plug

Pull the plug — To stop or cancel something, usually a project, product, or initiative.

In simple English

The phrase comes from the physical act of unplugging a device to turn it off completely. In business, it implies a definitive end—not just pausing or delaying, but actually stopping it forever. Often used when a project is failing, too expensive, or no longer aligned with company strategy. The decision is usually made by management or leadership.

Heard your manager say 'we're pulling the plug'? Learn what happens to projects when this phrase is used.

At a glanceCEFR B2–C1

Say it like this

  • pull the plug on the project
  • we're pulling the plug
  • it's time to pull the plug
  • decided to pull the plug
  • pull the plug and move on
  • pull the plug before we lose more money

Use it at work

Stopping a project

  • We pulled the plug on the mobile app.
  • If the test fails, we'll pull the plug.

Explaining

  • Leadership pulled the plug because of costs.
  • It was hard to pull the plug after six months.

Ops

  • We pulled the plug on the old servers last night.
  • Don't pull the plug until the backup is done.

Don't say this

✕We pulled the plug from the project.
✓We pulled the plug on the project.

The correct preposition is 'on', not 'from'. It's 'pull the plug ON something', similar to 'put an end to'.

Practice

Try it

4 quick exercises

Choose the most natural sentence

1. Which sentence sounds most like how a manager would actually speak?

Identify the mistake

2. Which sentence has an error?

Complete the sentence

3. After three years of losses, the board finally decided to _______ on the experimental product line.

Rewrite using the idiom

4. Rewrite this sentence using 'pull the plug': 'The company has decided to end the blockchain initiative due to lack of market interest.' Make it sound more natural and conversational.

Say it out loud

Phrase 1 of 6

"pull the plug on the project"

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More about Pull the plug

Real examples(7)

  • Standup

    "Management decided to pull the plug on the mobile app. We're redirecting everyone to the web team starting tomorrow."

  • Slack

    "Just heard they're pulling the plug on the legacy system migration. Apparently the ROI wasn't there."

  • Jira

    "Status update: We pulled the plug on this feature after the beta showed poor user adoption rates."

  • Retrospective

    "Looking back, we should have pulled the plug on this initiative three months earlier instead of continuing to invest."

  • Code review

    "Let's not merge this—the whole module might get pulled the plug anyway once the business decides."

  • All-hands meeting

    "Due to market changes, leadership has decided to pull the plug on our blockchain research division."

  • Interview

    "When a project isn't meeting its goals, sometimes the best decision is to pull the plug and reallocate resources."

More mistakes(2)

  • ✕They will pull the plug to the system.
    ✓They will pull the plug on the system.

    Again, 'on' is the correct preposition. 'To' is incorrect in this idiom.

  • ✕We pulled the plugs on many projects.
    ✓We pulled the plug on many projects.

    'Plug' stays singular in the idiom, even when referring to multiple things. It's a fixed expression.

Other forms(5)

  • pull the plug verb phrase (present)

    "We pull the plug when metrics show failure."

  • pulled the plug verb phrase (past)

    "They pulled the plug on that initiative last month."

  • have pulled the plug verb phrase (present perfect)

    "Management has pulled the plug on three projects this quarter."

  • pulling the plug noun phrase

    "Pulling the plug is sometimes the most responsible decision."

  • plug-pulled (informal) adjective (past participle used as adjective)

    "The plug-pulled project is being archived next week."

Often used with(6)

  • pull the plug on + project/product/feature · The most common structure in tech
  • decide to pull the plug · Used when a decision has been made deliberately
  • pull the plug for good · Emphasizes it's permanent, not temporary
  • forced to pull the plug · When circumstances leave no choice
  • finally pull the plug · After a long period of delay or indecision
  • pull the plug and redirect resources · Common in business strategy discussions

Similar words(6)

  • Cancel · More formal and neutral. 'Cancel' can sound like a temporary postponement; 'pull the plug' is more final.
  • Terminate · Very formal and serious. Used in official documents; 'pull the plug' is more conversational.
  • Shelve · To pause indefinitely, but not necessarily end forever. 'Pull the plug' is more definitive.
  • Shut down · Similar meaning, especially for systems or services. 'Pull the plug' is slightly more idiomatic.
  • Kill · Informal tech slang. 'We're killing this feature' = 'pulling the plug on this feature'. Very casual.
  • Scrap · To throw away or discard. Implies the project was not successful or useful.

Opposites(5)

  • Go live
  • Launch
  • Roll out
  • Green-light
  • Approve and proceed

Questions(6)

Is 'pull the plug' the same as 'pause' or 'delay'?
No. 'Pause' or 'delay' means you might restart it later. 'Pull the plug' means it's completely finished and won't come back. It's permanent.
Who usually makes the decision to 'pull the plug'?
Usually senior management, product leadership, or the business team. Engineers might recommend it, but the final decision typically comes from above.
Can 'pull the plug' be used for small things, or only big projects?
It's typically used for significant initiatives—products, major features, systems. Using it for a small bug fix would sound strange and over-dramatic.
What happens to the team after you pull the plug?
It depends. People might be reassigned to other projects, the code might be archived, and sometimes the feature stays live but gets no more development.
Is 'pull the plug' considered rude or negative?
Not necessarily. In business, it can be a smart, pragmatic decision. Saying 'we need to pull the plug on this' is often seen as responsible leadership.
Can I use 'pull the plug' in formal writing like emails?
It's okay in internal company communications, but formal external documents usually use 'cancel', 'terminate', or 'discontinue' instead.
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