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Meetings & Communicationnoun · /ˈkɪkɔːf/

kickoff

kickoff — The initial meeting or event that officially starts a project, product launch, or initiative.

In simple English

In tech companies, a kickoff is a dedicated meeting held at the beginning of a major project, sprint, or product release. During a kickoff, stakeholders, engineers, designers, and project managers align on objectives, deliverables, deadlines, and individual roles. This term comes from American football where the game begins with a kickoff play. In the workplace, it signals the formal commencement of work and ensures everyone understands what needs to be accomplished. Kickoffs can vary in scale from a small team meeting for a two-week sprint to a large all-hands event for a major product launch. They are considered essential because they prevent misalignment and set clear expectations from day one.

How to say it: Noun is "kickoff". Verb is "kick off": "Let's kick off the project."

What is a kickoff meeting and why is it important in software projects?

At a glanceCEFR B2
Commonness5/5
Versatility4/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticDirect
RegionUS and UK

Say it like this

  • Let's kick off the meeting by reviewing the timeline
  • The project kickoff is scheduled for next week
  • We need a solid kickoff to get everyone aligned

Use it at work

Scheduling

  • Let's schedule the project kickoff for Monday.
  • I'll send the kickoff deck before the meeting.

In the meeting

  • At the kickoff, we'll agree on goals, scope and roles.
  • Any questions before we wrap up the kickoff?

Afterward

  • Here are the notes from the kickoff.
  • After the kickoff, everyone knew their role.

Don't say this

✕We will kickoff the development phase tomorrow.
✓We will hold the kickoff for the development phase tomorrow.

Kickoff is primarily a noun. While it can be verbed casually, using 'hold the kickoff' or 'have a kickoff' is clearer and more professional.

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your manager wants to start a new feature project. Which sentence sounds most natural?

Complete the sentence

2. Everyone should review the requirements before the _______ so we can discuss the timeline effectively.

Spot the mistake

3. Which sentence uses 'kickoff' incorrectly?

Rewrite naturally

4. Rewrite using kickoff: 'We need to have an initial meeting where we explain the project goals and deadlines to everyone.'

Say it out loud

Phrase 1 of 3

"Let's kick off the meeting by reviewing the timeline"

We don't save your recording. The word check uses your browser's speech recognition.

More about kickoff

Real examples(3)

  • in a team meeting

    "The project kickoff is tomorrow at 9 AM, so please review the requirements document before then."

  • in an email

    "Thanks for confirming attendance at the v2.0 feature kickoff. We will cover the technical architecture and timeline."

  • in a standup

    "The backend team had their sprint kickoff yesterday and committed to finishing the API endpoints by Friday."

More mistakes(2)

Handle with care. Do not use as a verb in formal settings; use 'launch' or 'initiate' instead. Kickoff is primarily a noun meaning the initial meeting or start of a project.

  • ✕After the kickoff, we kicked off the project.
    ✓The kickoff launched the project.

    Using 'kickoff' twice is redundant. Use 'start' or 'launch' for the action that follows the meeting.

  • ✕The kickoff will be very casual with no agenda.
    ✓The kickoff will cover all the major milestones and deliverables.

    Kickoffs are formal, structured meetings with clear objectives, not casual gatherings.

Other forms(3)

  • kickoff noun

    "The project kickoff is scheduled for Monday morning."

  • kickoff meeting noun

    "Attend the kickoff meeting to understand the project scope."

  • kickoff adjective

    "This is the kickoff event for our new product line."

Often used with(6)

  • project kickoff · The formal meeting that starts a project; most common usage
  • sprint kickoff · Meeting at the beginning of a two-week or monthly sprint cycle
  • product kickoff · Launch event for a new product or major feature release
  • kickoff meeting · The formal gathering held to start an initiative
  • attend the kickoff · To participate in the kickoff meeting
  • schedule a kickoff · To arrange the kickoff meeting

Similar words(4)

  • launch meeting · Very similar but less commonly used in tech; launch emphasizes the public release aspect
  • opening meeting · More formal alternative; less common in tech industry
  • initiation meeting · More formal; used in enterprise or large organizations
  • start-up meeting · Older term; kickoff is now preferred in modern tech usage

Opposites(3)

  • wrap-up
  • closure
  • conclusion

Questions(5)

What is a kickoff in tech and software engineering?
A kickoff is the formal opening meeting of a project, sprint, or initiative where team members align on goals, timelines, responsibilities, and deliverables. It ensures everyone understands what needs to be accomplished and by when.
How long does a typical kickoff meeting last?
A sprint kickoff usually lasts 30 minutes to 1 hour. A larger project or product kickoff can last 1 to 2 hours depending on complexity. The duration depends on the scope and number of stakeholders involved.
Is kickoff formal or informal?
Kickoff is neutral in formality. While it is a structured, official meeting with a clear agenda, the tone can be professional but approachable. It is more formal than a casual chat but less rigid than formal presentations.
What should be covered in a project kickoff?
A good kickoff covers project goals and success criteria, key deliverables and milestones, timeline and deadlines, team roles and responsibilities, dependencies and risks, and questions or concerns from the team.
Can you use kickoff as a verb?
In casual speech, some people say 'kick off the project,' but it is not standard in formal or written tech English. It is safer to use 'start,' 'launch,' or 'hold a kickoff' instead.
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