Say it like this
Real examples
"Our main pain point is that the login process takes too many steps, which causes users to abandon their sign-up."
"We should prioritize fixing the database query performance—that is a critical pain point for our customers."
"Through user interviews, we discovered that onboarding was a significant pain point, so we redesigned the first-time user experience."
Don't say this
Handle with care. Do not use literally to mean physical pain. It is always metaphorical for problems or difficulties in business contexts.
Other forms
pain point
"Slow loading times are a major pain point for mobile users."
pain points
"We need to tackle the biggest pain points first."
a pain point
"Documentation is often a pain point for new developers."
Often used with
Similar words
Opposites
Practice
Try it
4 quick exercises
1. Your team learned that customers struggle with your payment checkout. What do you say in a meeting?
2. During user research, we _______ several _______ that customers face with our mobile app.
3. Which sentence uses pain point incorrectly?
4. Rewrite this in natural tech English using pain point: Our database is slow and users complain a lot about it. We should make it faster.
Questions
Quick poll
Have you said "pain point" in a standup this week?
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