Say it like this
- identify a pain point
- address the pain points
- key pain points users face
- solve this pain point
- major pain point in our workflow
Use it at work
Talking to users
- What's your biggest pain point with the current tool?
- Slow exports are a big pain point for our customers.
Product planning
- Let's focus on the top three pain points.
- This feature solves a real pain point.
In a retro
- Our main pain point was slow code reviews.
- Deploys are still a pain point.
Don't say this
Pain points belong to users, customers, or teams, not to systems. Focus on the human impact, not the technical object.
Practice
Try it
4 quick exercises
1. Your team learned that customers struggle with your payment checkout. What do you say in a meeting?
2. During user research, we _______ several _______ that customers face with our mobile app.
3. Which sentence uses pain point incorrectly?
4. Rewrite this in natural tech English using pain point: Our database is slow and users complain a lot about it. We should make it faster.
Say it out loud
Phrase 1 of 5
"identify a pain point"
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More about pain point
Real examples(3)
- in a product meeting
"Our main pain point is that the login process takes too many steps, which causes users to abandon their sign-up."
- in a standup
"We should prioritize fixing the database query performance—that's a critical pain point for our customers."
- in a customer feedback session
"Through user interviews, we discovered that onboarding was a significant pain point, so we redesigned the first-time user experience."
More mistakes(2)
Handle with care. Do not use literally to mean physical pain. It is always metaphorical for problems or difficulties in business contexts.
- ✕We have too many pain points to list.✓We have too many issues to solve at once.
While grammatically correct, saying you have too many pain points sounds unfocused. Instead, describe them as key or identify which ones matter most.
- ✕This feature is a pain point.✓This feature solves a customer pain point.
Features do not cause pain points; they solve them. Pain points are the problems users experience.
Other forms(3)
- pain point noun
"Slow loading times are a major pain point for mobile users."
- pain points noun (plural)
"We need to tackle the biggest pain points first."
- a pain point noun (with article)
"Documentation is often a pain point for new developers."
Often used with(6)
- identify a pain point · To recognize or discover a problem that needs solving
- address pain points · To work on fixing or reducing the problems
- key pain points · The most important or impactful problems
- customer pain points · Problems experienced by end users or clients
- major pain point · A significant or serious problem
- solve a pain point · To eliminate or reduce a problem entirely
Similar words(5)
- problem · More general; pain point is more specific and commonly used in business and product discussions
- challenge · Slightly softer tone; pain point emphasizes urgency and frustration more strongly
- issue · Similar meaning, but issue is more neutral; pain point emphasizes the difficulty or frustration
- bottleneck · Refers to something that slows or blocks progress; pain point is broader and includes user frustration
- friction · Often used in UX contexts to describe a difficult or annoying experience; narrower than pain point
Opposites(3)
- strength
- advantage
- opportunity
Questions(5)
- What does pain point mean in tech?
- A pain point is a specific problem or difficulty that users, customers, or teams experience. In tech, it often refers to features that are hard to use, slow performance, confusing interfaces, or workflow inefficiencies that frustrate people. Companies identify pain points to understand what needs to be fixed or improved in their products.
- How do you identify pain points?
- You can identify pain points through customer interviews, user feedback, support tickets, surveys, and user testing. Listen to what customers complain about repeatedly, watch where they struggle in your product, and ask them directly what makes their work harder. The problems mentioned most often are usually key pain points.
- Is pain point formal or informal?
- Pain point is neutral in formality. It is professional and widely used in business meetings, presentations, and documents, but also common in casual team conversations. It is appropriate for both formal and informal workplace settings.
- Can you say pain point in a job interview?
- Yes, absolutely. Pain point is a professional business term commonly used in tech interviews. You might say something like: In my last role, I identified that slow database queries were a major pain point, so I optimized the code to reduce latency by 40 percent. This shows problem-solving skills.
- What is the difference between pain point and problem?
- Pain point is more specific and implies ongoing frustration or impact. A problem is more general. Pain point is preferred in business contexts because it emphasizes that users are frustrated and a solution is needed soon. For example, saying there is a pain point conveys more urgency than saying there is a problem.
