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Business & Workplace Languagenoun · /peɪn pɔɪnt/

pain point

In simple English

A pain point is a problem that causes ongoing frustration or negative impact. In tech companies, pain points can be user experience issues, workflow bottlenecks, technical debt, or customer complaints. Teams identify pain points to prioritize what to fix or improve. For example, if users constantly complain that your app is slow on mobile, slow mobile performance is a pain point. In product meetings, teams discuss pain points to decide which features to build next or which bugs to address first. Understanding customer pain points helps companies build products that solve real problems.

What does pain point mean in tech and business, and how is it used in the workplace?

At a glanceCEFR B2
Commonness5/5
Versatility5/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticDirect
RegionUS and UK
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Say it like this

identify a pain point
address the pain points
key pain points users face
solve this pain point
major pain point in our workflow

Real examples

in a product meeting

"Our main pain point is that the login process takes too many steps, which causes users to abandon their sign-up."

in a standup

"We should prioritize fixing the database query performance—that is a critical pain point for our customers."

in a customer feedback session

"Through user interviews, we discovered that onboarding was a significant pain point, so we redesigned the first-time user experience."

Don't say this

Handle with care. Do not use literally to mean physical pain. It is always metaphorical for problems or difficulties in business contexts.

The pain point of our server is broken.
The pain point for our users is that the server is slow.Pain points belong to users, customers, or teams, not to systems. Focus on the human impact, not the technical object.
We have too many pain points to list.
We have too many issues to solve at once.While grammatically correct, saying you have too many pain points sounds unfocused. Instead, describe them as key or identify which ones matter most.
This feature is a pain point.
This feature solves a customer pain point.Features do not cause pain points; they solve them. Pain points are the problems users experience.

Other forms

noun

pain point

"Slow loading times are a major pain point for mobile users."

noun (plural)

pain points

"We need to tackle the biggest pain points first."

noun (with article)

a pain point

"Documentation is often a pain point for new developers."

Often used with

identify a pain pointTo recognize or discover a problem that needs solving
address pain pointsTo work on fixing or reducing the problems
key pain pointsThe most important or impactful problems
customer pain pointsProblems experienced by end users or clients
major pain pointA significant or serious problem
solve a pain pointTo eliminate or reduce a problem entirely

Similar words

problemMore general; pain point is more specific and commonly used in business and product discussions
challengeSlightly softer tone; pain point emphasizes urgency and frustration more strongly
issueSimilar meaning, but issue is more neutral; pain point emphasizes the difficulty or frustration
bottleneckRefers to something that slows or blocks progress; pain point is broader and includes user frustration
frictionOften used in UX contexts to describe a difficult or annoying experience; narrower than pain point

Opposites

strengthadvantageopportunity

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your team learned that customers struggle with your payment checkout. What do you say in a meeting?

Complete the sentence

2. During user research, we _______ several _______ that customers face with our mobile app.

Spot the mistake

3. Which sentence uses pain point incorrectly?

Rewrite naturally

4. Rewrite this in natural tech English using pain point: Our database is slow and users complain a lot about it. We should make it faster.

Questions

Quick poll

Have you said "pain point" in a standup this week?

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