Say it like this
- We aim for best-in-class uptime.
- Their onboarding is best-in-class.
- What would best-in-class look like here?
Use it at work
Setting goals
- We want best-in-class reliability.
- What does best-in-class look like?
Comparing competitors
- Their onboarding is best-in-class.
- They set the bar for search.
Backing it up
- Best-in-class: fastest load time in our category.
- Top-rated on G2 for support.
Don't say this
The fixed phrase is "best-in-class".
Don't mix it up
| Term | What it is | Who writes or uses it | When |
|---|---|---|---|
| best-in-class | the best in its category | business, marketing | products, results |
| best practice | a recommended method | everyone | processes |
| world-class | excellent, very high quality | informal | people, teams |
Practice
Try it
4 quick exercises
1. Which claim uses 'best-in-class' most convincingly?
2. Our goal is _______ page speed: under one second on mobile.
3. Which sentence is correct?
4. Rewrite to be more convincing: 'We offer best-in-class support.'
Say it out loud
Phrase 1 of 3
"We aim for best-in-class uptime."
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More about best-in-class
Real examples(3)
- in a strategy deck
"Goal: best-in-class reliability, 99.99% uptime by Q4."
- in a competitor review
"Their search is best-in-class; results load in under 100ms."
- in a job post
"Join a team known for best-in-class code reviews and mentoring."
More mistakes(2)
Handle with care. Claiming best-in-class without proof sounds like marketing. Add a number or comparison.
- ✕This is the most best-in-class tool.✓This is a best-in-class tool.
Best-in-class is already a superlative.
- ✕Best-in-class! (with no evidence)✓Best-in-class: 4.9/5 support rating across 10k tickets.
Back the claim with data.
Other forms(2)
- a best-in-class product before a noun (hyphens)
"a best-in-class API"
- is best in class after a verb
"Their support is best in class."
Often used with(3)
- best-in-class performance · top results
- aim for best-in-class · set a high goal
- best-in-class tools · top tools in a category
Similar words(3)
- industry-leading · marketing
- world-class · very common, informal
- top-tier · high quality
Opposites(3)
- below average
- second-rate
- mediocre
Questions(4)
- What does best-in-class mean?
- The best of its kind compared with all competitors in the same category.
- Is best-in-class hyphenated?
- Yes, before a noun: "a best-in-class product". After a verb it is often written without hyphens.
- Is best-in-class a buzzword?
- It can be. It sounds empty without evidence such as benchmarks or ratings.
- What is the difference between best-in-class and best practice?
- Best-in-class describes the top product or result. Best practice is a recommended way of doing something.
