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Planning & Processnoun · /ˈfiːtʃər rɪˈkwɛst/

feature request

In simple English

Feature requests are a core part of product development and customer feedback loops in tech companies. They come from end users, clients, support teams, internal stakeholders, or product managers who identify gaps between current functionality and user needs. Unlike bug reports which describe problems with existing features, feature requests propose enhancements, new tools, or entirely new capabilities. Teams typically collect, prioritize, and discuss feature requests in planning meetings, product roadmap sessions, and backlog refinement ceremonies. The process of managing feature requests helps companies understand customer needs and allocate engineering resources strategically.

How to understand and manage customer requests for new software features in product development

At a glanceCEFR B2
Commonness5/5
Versatility4/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticNeutral
RegionUS and UK
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Say it like this

We have a lot of feature requests from customers
Can you log that as a feature request?
This feature request has high priority
I am going to submit a feature request for this

Real examples

in a standup

"We received three feature requests this week asking for better filtering options in the dashboard."

in a planning meeting

"The product manager prioritized the feature request for two-factor authentication based on security concerns."

in an email to support

"I am opening a feature request to track customer demand for API rate limit visibility."

in a retrospective

"We should consider some of the older feature requests when planning the next sprint."

Don't say this

Handle with care. Do not confuse with bug report. A feature request asks for new functionality; a bug report describes something broken. Feature requests are not urgent fixes.

We need to fix this feature request immediately.
We need to fix this bug immediately.Feature requests are for new functionality, not urgent fixes. Use bug report for problems.
The feature request is broken and does not work.
The feature request asks for a new export function.A feature request proposes something new, it cannot be broken because it does not exist yet.
Feature request this improvement to the system.
Submit a feature request for this improvement.Feature request is typically a noun; you submit or log a feature request, not use it as a verb.

Other forms

noun (singular)

feature request

"The team received one important feature request from the enterprise client."

noun (plural)

feature requests

"We prioritize feature requests based on user impact and implementation effort."

noun (in phrases)

feature request backlog

"Our feature request backlog currently contains over 50 items."

noun (as modifier)

feature request tracking

"We use Jira for feature request tracking and prioritization."

Often used with

submit a feature requestTo formally propose a new feature to the development team
log a feature requestTo record a feature request in a tracking system
prioritize feature requestsTo decide which requested features to work on first
feature request backlogThe collection of all pending feature requests waiting to be developed
customer feature requestsFeature requests coming specifically from paying clients or end users
feature request trackingThe system or process of managing feature requests
address a feature requestTo implement or respond to a requested feature

Similar words

enhancement requestSlightly more formal; emphasizes improvement rather than new capability
improvement suggestionMore casual; broader term for any proposed improvement
user storyMore technical; describes desired functionality from user perspective in Agile context
change requestBroader term; can include bug fixes and feature requests

Opposites

bug reportissuedefect

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your client wants a new payment method added. How do you describe this?

Complete the sentence

2. We should _______ all the customer feedback and _______ them by business impact.

Spot the mistake

3. Which sentence uses feature request correctly?

Rewrite naturally

4. Rewrite in natural tech English: Users want us to add a way to export reports as PDF files. They asked for this.

Questions

Quick poll

Have you said "feature request" in a standup this week?

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