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Meetings & Communicationphrase · /ˈmuːvɪŋ ˈtɑːrɡət/

moving target

In simple English

In tech workplaces, a moving target describes a situation where the requirements, goals, or success criteria keep changing. This commonly happens in software development when stakeholders keep adding features, modifying specifications, or redefining what success looks like after work has already begun. The phrase implies frustration because it becomes nearly impossible to hit a target that keeps shifting. You might hear this in sprint planning meetings, project retrospectives, or when teams discuss why a deadline was missed. It is different from scope creep in that it emphasizes the instability of the goal itself rather than just expansion of work. Teams often use this phrase to communicate that constant changes are making progress difficult and to advocate for more stable requirements.

Understanding why constantly changing requirements make projects difficult to complete

At a glanceCEFR B2
Commonness4/5
Versatility4/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticDirect
RegionUS and UK
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Say it like this

We cannot hit a moving target
The requirements are a moving target
Stop making this a moving target

Real examples

in a standup

"The acceptance criteria keep changing daily. At this point, the feature is a moving target and we cannot commit to a completion date."

in a code review

"I finished the API according to the original specs, but now the requirements have changed again. We are chasing a moving target here."

in a team meeting

"If the client keeps modifying what they want, we will always be working on a moving target. We need to lock down the requirements first."

Don't say this

Handle with care. Often confused with 'scope creep' — moving target refers to constantly changing requirements, while scope creep is uncontrolled expansion of project scope.

The moving target needs to be completed by Friday.
The target keeps moving, so we cannot commit to Friday.A moving target is not a task itself; it describes the unstable nature of the goal.
We are moving targets for this project.
The project requirements are a moving target.People are not moving targets; requirements or goals are. The phrase describes instability, not people.

Other forms

noun phrase

moving target

"The requirements became a moving target after the client changed their mind."

predicate

be a moving target

"If we do not finalize the specs, this will be a moving target until launch."

Often used with

hit a moving targetTo successfully achieve or complete something that keeps changing (usually impossible)
chase a moving targetTo try to accomplish something that continuously changes; used when frustrated with changing requirements
stop the moving targetTo stabilize or lock down requirements so they no longer change

Similar words

scope creepSimilar but emphasizes uncontrolled expansion rather than constant redefinition
shifting goalpostsNearly identical meaning; used interchangeably in tech contexts
unstable requirementsMore formal description; lacks the figurative imagery of moving target

Opposites

fixed requirementslocked specificationsstable goals

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your team is frustrated because the client keeps changing what they want. How would you express this?

Complete the sentence

2. We cannot __________ a moving target, so we need to finalize the specs before development starts.

Spot the mistake

3. Which sentence uses 'moving target' incorrectly?

Rewrite naturally

4. Rewrite using 'moving target': The requirements change every week, so the team cannot plan properly.

Questions

Quick poll

Have you said "moving target" in a standup this week?

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