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Meetings & Communicationphrase · /stɑːrt stɒp kənˈtɪnjuː/

start-stop-continue

In simple English

Start-stop-continue is a structured feedback framework used widely in tech teams for retrospectives, one-on-ones, and performance reviews. The framework divides feedback into three actionable categories, making it easy for team members to understand what changes are needed. Start refers to new behaviors or practices the team should begin implementing. Stop refers to practices or behaviors that are no longer serving the team and should be discontinued. Continue refers to current practices that are working well and should be maintained or reinforced. This approach is popular because it is balanced, constructive, and focuses on improvement rather than criticism alone. In sprint retrospectives, teams use it to evaluate their processes. In one-on-one meetings, managers use it to provide developmental feedback. The framework encourages psychological safety because it acknowledges what is working while suggesting incremental changes.

A balanced feedback framework dividing suggestions into three categories: what to start, stop, and continue doing.

At a glanceCEFR B2
Commonness4/5
Versatility4/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticDiplomatic
RegionUS and UK
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Say it like this

Let us run through a start-stop-continue exercise.
I have some start-stop-continue feedback for you.
What should we start, stop, and continue doing?

Real examples

in a sprint retrospective

"In our retro, we did a start-stop-continue session and decided to start daily standups and stop lengthy status meetings."

in a one-on-one meeting

"My manager gave me start-stop-continue feedback: start documenting code more thoroughly, stop working late on Fridays, and continue mentoring junior developers."

in team feedback

"We used the start-stop-continue framework to gather feedback from the entire team about our deployment process."

Don't say this

Handle with care. This is a structured framework, not a casual comment. Do not use it casually or as a general criticism tool. It requires a supportive context and clear communication.

We should start-stop-continue the project.
We should conduct a start-stop-continue review of the project.Start-stop-continue is a framework or exercise, not an action verb. You conduct or perform it, not apply it directly to a project.
I will start-stop-continue your performance.
I will provide you with start-stop-continue feedback on your performance.The phrase is a feedback method or framework, not a direct action. Use it as a noun describing the type of feedback being given.
Start-stop-continue is just criticism.
Start-stop-continue is balanced feedback that includes what to continue doing well.The framework is constructive and includes positive reinforcement, not only criticism.

Other forms

noun

start-stop-continue

"We ran a start-stop-continue exercise to improve our workflow."

noun phrase

start-stop-continue feedback

"Start-stop-continue feedback is more balanced than traditional criticism."

Often used with

conduct a start-stop-continueUsed to mean running or performing the exercise
start-stop-continue sessionA meeting or time block dedicated to this feedback exercise
start-stop-continue frameworkReferring to it as a structured approach or methodology
start-stop-continue feedbackFeedback delivered using this three-category structure
start-stop-continue retrospectiveA sprint review using this structured format

Similar words

three-category feedbackMore descriptive but less commonly used in tech
keep-stop-startAlternative word order with the same meaning
continuous improvement frameworkBroader term; start-stop-continue is one specific approach

Opposites

unstructured feedbackone-dimensional criticism

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your team wants to improve their retrospective process. What is the most natural way to say this?

Complete the sentence

2. In our team meeting, we conducted a _______ exercise to gather feedback on our development workflow.

Spot the mistake

3. Which sentence uses start-stop-continue incorrectly?

Rewrite naturally

4. Rewrite this using start-stop-continue: We asked the team what they should do more of, do less of, and keep doing in their daily work.

Questions

Quick poll

Have you said "start-stop-continue" in a standup this week?

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