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Meetings & Communicationphrase · /stɑːrt stɒp kənˈtɪnjuː/

start-stop-continue

start-stop-continue — A retrospective or feedback technique with three categories: actions to start doing, actions to stop doing, and actions to continue doing.

In simple English

Start-stop-continue is a structured feedback framework used widely in tech teams for retrospectives, one-on-ones, and performance reviews. The framework divides feedback into three actionable categories, making it easy for team members to understand what changes are needed. Start refers to new behaviors or practices the team should begin implementing. Stop refers to practices or behaviors that are no longer serving the team and should be discontinued. Continue refers to current practices that are working well and should be maintained or reinforced. This approach is popular because it is balanced, constructive, and focuses on improvement rather than criticism alone. In sprint retrospectives, teams use it to evaluate their processes. In one-on-one meetings, managers use it to provide developmental feedback. The framework encourages psychological safety because it acknowledges what is working while suggesting incremental changes.

A balanced feedback framework dividing suggestions into three categories: what to start, stop, and continue doing.

At a glanceCEFR B2
Commonness4/5
Versatility4/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticDiplomatic
RegionUS and UK

Say it like this

  • Let's run through a start-stop-continue exercise.
  • I have some start-stop-continue feedback for you.
  • What should we start, stop, and continue doing?

Use it at work

Running a retro

  • Let's do start-stop-continue for this retro.
  • What should we start doing?

Giving feedback

  • Stop: adding work mid-sprint.
  • Continue: the daily async updates.

Afterward

  • Here are the results from start-stop-continue.
  • Let's pick one item from each column.

Don't say this

✕We should start-stop-continue the project.
✓We should conduct a start-stop-continue review of the project.

Start-stop-continue is a framework or exercise, not an action verb. You conduct or perform it, not apply it directly to a project.

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your team wants to improve their retrospective process. What is the most natural way to say this?

Complete the sentence

2. In our team meeting, we conducted a _______ exercise to gather feedback on our development workflow.

Spot the mistake

3. Which sentence uses start-stop-continue incorrectly?

Rewrite naturally

4. Rewrite this using start-stop-continue: We asked the team what they should do more of, do less of, and keep doing in their daily work.

Say it out loud

Phrase 1 of 3

"Let's run through a start-stop-continue exercise."

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More about start-stop-continue

Real examples(3)

  • in a sprint retrospective

    "In our retro, we did a start-stop-continue session and decided to start daily standups and stop lengthy status meetings."

  • in a one-on-one meeting

    "My manager gave me start-stop-continue feedback: start documenting code more thoroughly, stop working late on Fridays, and continue mentoring junior developers."

  • in team feedback

    "We used the start-stop-continue framework to gather feedback from the entire team about our deployment process."

More mistakes(2)

Handle with care. This is a structured framework, not a casual comment. Do not use it casually or as a general criticism tool. It requires a supportive context and clear communication.

  • ✕I will start-stop-continue your performance.
    ✓I will provide you with start-stop-continue feedback on your performance.

    The phrase is a feedback method or framework, not a direct action. Use it as a noun describing the type of feedback being given.

  • ✕Start-stop-continue is just criticism.
    ✓Start-stop-continue is balanced feedback that includes what to continue doing well.

    The framework is constructive and includes positive reinforcement, not only criticism.

Other forms(2)

  • start-stop-continue noun

    "We ran a start-stop-continue exercise to improve our workflow."

  • start-stop-continue feedback noun phrase

    "Start-stop-continue feedback is more balanced than traditional criticism."

Often used with(5)

  • conduct a start-stop-continue · Used to mean running or performing the exercise
  • start-stop-continue session · A meeting or time block dedicated to this feedback exercise
  • start-stop-continue framework · Referring to it as a structured approach or methodology
  • start-stop-continue feedback · Feedback delivered using this three-category structure
  • start-stop-continue retrospective · A sprint review using this structured format

Similar words(3)

  • three-category feedback · More descriptive but less commonly used in tech
  • keep-stop-start · Alternative word order with the same meaning
  • continuous improvement framework · Broader term; start-stop-continue is one specific approach

Opposites(2)

  • unstructured feedback
  • one-dimensional criticism

Questions(5)

What does start-stop-continue mean in tech meetings?
Start-stop-continue is a structured feedback framework used in retrospectives and team meetings. It organizes feedback into three categories: Start (new behaviors to begin), Stop (behaviors to end), and Continue (behaviors to maintain). This approach ensures feedback is balanced, constructive, and actionable.
How do you use start-stop-continue in a sentence?
Use it as a noun or noun phrase. Examples: We conducted a start-stop-continue exercise. She provided me with start-stop-continue feedback. The team ran a start-stop-continue session. Never use it as a verb applied directly to objects.
Is start-stop-continue formal or informal?
Start-stop-continue is neutral and semi-formal. It is professional and used in corporate settings, but it is not overly formal. It is common in agile and tech company cultures where continuous improvement and feedback are emphasized.
Why is start-stop-continue popular in tech teams?
It is popular because it provides balanced, psychological-safe feedback. By including Continue alongside Stop and Start, it acknowledges what is working well. This three-part structure makes feedback less intimidating and more actionable than traditional criticism.
Can you use start-stop-continue in one-on-ones?
Yes, absolutely. Managers often use the start-stop-continue framework in individual meetings with team members to provide developmental feedback. It works well because it is structured, fair, and includes positive reinforcement.
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