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Meetings & Communicationnoun|verb · /ˈbreɪnstɔːrm/

brainstorm

brainstorm — A meeting or session where a group generates ideas together without judgment, usually to solve a problem or create something new.

In simple English

In tech workplaces, brainstorming is a structured or informal activity where team members come together to generate creative solutions, discuss features, troubleshoot problems, or plan projects. The core principle is that all ideas are welcome initially, and judgment or criticism comes later. Unlike formal planning meetings, brainstorms emphasize quantity and creativity over immediate feasibility. In tech specifically, you might brainstorm API design, user experience improvements, bug fixes, or architecture decisions. The term is used both as a noun (Let us have a brainstorm) and as a verb (We need to brainstorm the authentication flow). Teams often brainstorm before development sprints, during product design phases, or when facing unexpected technical challenges.

Understand what brainstorm means, how to use it in tech meetings, and how to participate effectively in brainstorming sessions.

At a glanceCEFR B2
Commonness5/5
Versatility5/5
FormalityCasualFormalNeutral
Spoken ↔ WrittenSpokenWrittenBoth
Directness ↔ DiplomaticDirectDiplomaticNeutral
RegionUS and UK

Say it like this

  • Let's brainstorm this for a few minutes
  • We should brainstorm some solutions
  • Brainstorm session with the engineering team
  • Quick brainstorm before we start coding

Use it at work

Setting it up

  • Let's do a quick brainstorm on how to cut onboarding time.
  • I've booked 30 minutes to brainstorm names for the feature.

In the session

  • No bad ideas yet. Let's get everything on the board.
  • Let's brainstorm first and judge ideas later.

Afterward

  • Here are the top ideas from the brainstorm.
  • We brainstormed ten options and picked two to test.

Don't say this

✕I brainstormed the solution alone last night.
✓I thought about the solution alone last night. (Or: Our team brainstormed solutions together.)

Brainstorm requires a group; solo thinking is just thinking or problem-solving.

Practice

Try it

4 quick exercises

Pick the most natural phrasing

1. Your team needs to discuss new API design approaches. What would you say?

Complete the sentence

2. Tomorrow we will _______ potential solutions for the database scaling issue.

Spot the mistake

3. Which sentence uses brainstorm incorrectly?

Rewrite naturally

4. Rewrite using brainstorm: We need to get the team together and think about new ways to improve the user interface.

Say it out loud

Phrase 1 of 4

"Let's brainstorm this for a few minutes"

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More about brainstorm

Real examples(4)

  • in a standup

    "We hit a performance bottleneck yesterday, so let's brainstorm some optimizations today."

  • in a planning meeting

    "Before we finalize the design, we should brainstorm alternative approaches with the backend team."

  • in a Slack message

    "Can everyone brainstorm ideas for the error messaging UI by Friday?"

  • in a retrospective

    "Let's brainstorm ways to reduce our deployment time next sprint."

More mistakes(2)

Handle with care. Do not use brainstorm to mean individual thinking. It requires a group or team discussion. Also avoid using it as a noun when you mean the action (use the verb instead in action-oriented sentences).

  • ✕We are brainstorming, so please evaluate all ideas now.
    ✓We're brainstorming now, so let's hold off evaluation until later.

    Brainstorming requires suspending judgment during the idea generation phase.

  • ✕The brainstorm was very serious and formal.
    ✓The brainstorm was very productive but remained open to all ideas.

    Brainstorming is typically informal and creative; formality can stifle idea generation.

Other forms(4)

  • brainstorm noun

    "Our next brainstorm is scheduled for tomorrow at 10 AM."

  • brainstorm verb (present)

    "We brainstorm new features every two weeks."

  • brainstormed verb (past)

    "We brainstormed three potential architectures last week."

  • brainstorming gerund

    "Brainstorming helps teams generate creative solutions quickly."

Often used with(5)

  • brainstorm session · A structured meeting focused on idea generation
  • brainstorm ideas · Generate or discuss ideas together in a group
  • quick brainstorm · A short, informal brainstorming activity
  • brainstorm with the team · Conduct brainstorming as a collaborative activity
  • brainstorm solutions · Generate possible answers to a problem collectively

Similar words(4)

  • ideate · More formal; means to generate ideas, often in a structured way.
  • workshop · A longer, more structured session; implies hands-on work beyond just idea generation.
  • think tank discussion · More formal and serious; implies deeper analysis alongside idea generation.
  • brainstorming session · Same meaning; just emphasizes it is a scheduled event.

Opposites(3)

  • analyze
  • evaluate
  • criticize

Questions(5)

What does brainstorm mean in software engineering?
In software engineering, brainstorm is a collaborative meeting where engineers, designers, and product managers generate ideas to solve technical problems, design features, or improve systems. It emphasizes creative thinking without immediate criticism.
How do you use brainstorm in a sentence at work?
You can use it as a noun (We scheduled a brainstorm for tomorrow) or a verb (Let us brainstorm some approaches to this bottleneck). Both forms are common in tech workplaces.
Is brainstorm formal or informal?
Brainstorm is neutral to somewhat informal. While you can use it in professional settings and emails, it implies a relaxed, creative atmosphere rather than a rigid, formal process.
Can one person brainstorm alone?
No, brainstorm always involves a group. If you are thinking alone, say I thought about it, I problem-solved it, or I designed it. Brainstorming requires collaboration.
What is the difference between brainstorm and a regular meeting?
A brainstorm focuses on generating and collecting ideas without judgment; ideas are evaluated later. A regular meeting may involve decision-making, planning, or other purposes. Brainstorms are specifically creative-focused.
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