Say it like this
Real examples
"The PM mentioned we need 500 more users to break even on the marketing costs."
"Quick update: Finance says we should break even on the new tool by next quarter."
"This optimization should reduce server costs enough to help us break even sooner."
"Goal: Implement pricing tier to help break even on infrastructure costs."
"We didn't break even this sprint, but we learned a lot about user acquisition costs."
"Let's prioritize features that will help us break even before the end of the year."
"If we fix this bug, fewer users will cancel—that could help us break even faster."
Don't say this
Other forms
break even
"We need to break even by December."
broke even
"The company broke even in its second year."
have/has broken even
"We haven't broken even yet."
break-even
"We reached the break-even point last month."
break-even point
"Our break-even point is 10,000 subscribers."
Often used with
Similar words
Opposites
Practice
Try it
4 quick exercises
1. Which sentence sounds most natural in a business context?
2. Find the error: 'The startup is hoping to break even a profit by next year.'
3. At the current growth rate, we should _____ by Q4.
4. The company's costs equal its revenue right now. (Use 'break even')
Questions
Quick poll
Have you said "break even" in a standup this week?
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