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Business jargon and corporate buzzwords, explained

Business jargon is the shorthand people use at work: buzzwords like synergy and move the needle, acronyms like PTO and ROI, and idioms like skin in the game. It saves native speakers time, but it can leave everyone else guessing.

Each term below links to a short lesson with a plain-English meaning, examples from Slack and meetings, the mistakes non-native speakers often make, and a quick quiz.

Start with these

All 152 terms, A to Z

A

  • accountability

    The responsibility to explain and justify your actions and accept consequences for results, whether positive or negative.

  • acquisition

    The act of one company buying another company or a significant part of its business.

  • actionable

    Actionable means clear and practical enough that someone can act on it right away.

  • ARRAnnual Recurring Revenue

    ARR stands for Annual Recurring Revenue.

B

  • B2BBusiness-to-Business

    B2B stands for business-to-business.

  • B2CBusiness-to-Consumer

    B2C stands for Business-to-Consumer, a business model where companies sell products or services directly to end consumers rather than to…

  • bar raiser

    A person hired to improve quality standards during a hiring process, or a person who sets and maintains high standards for team…

  • BAUBusiness As Usual

    BAU stands for "business as usual": the normal, everyday work of a team, as opposed to special projects or emergencies.

  • behavioral interview

    A job interview format where hiring managers ask about your past experiences and actions to predict how you would behave in specific work…

  • best practice

    A proven, effective method or standard way of doing something in your industry or field.

  • best-in-class

    Best-in-class means the best of its kind, better than all competitors in the same category.

  • bleeding edge

    Bleeding edge means the very newest technology, so new that it may still be unstable or risky to use.

  • blue-sky thinking

    Blue-sky thinking means creative thinking with no limits, ignoring practical problems like budget or time for now.

  • break even

    Reaching a point where costs and revenue are equal, with no profit or loss.

  • break up

    To separate or divide into smaller parts or components.

  • bring along

    To bring or include something or someone as part of an activity or event.

  • business case

    A formal document or argument that explains why a company should invest time and money in a project, including expected benefits, costs…

  • buy-in

    Agreement and support from team members or stakeholders for a project, decision, or idea.

C

  • CACCustomer Acquisition Cost

    CAC stands for Customer Acquisition Cost—the total amount of money a company spends to acquire one new customer.

  • call the shots

    To be in control or have the authority to make decisions.

  • career ladder

    The series of job positions and levels you progress through in your career, typically moving from junior to more senior roles with…

  • check in

    To register one's presence or arrival, often using a digital system or app.

  • churn

    To repeatedly rework, rebuild, or change code or processes without clear progress or decision-making.

  • cliff

    A sudden, sharp drop or end in something important, such as performance, features, or support.

  • contractor

    A person or company hired to do specific work or a project for a limited time, rather than a permanent employee.

  • conversion rate

    The percentage of users or visitors who complete a desired action (such as making a purchase, signing up, or clicking a button) out of the…

  • cross-functional

    Cross-functional describes a team, project, or initiative that includes people from different departments or areas of expertise working…

  • crunch time

    A period of intense pressure and urgent work, typically right before a major deadline.

  • culture add

    A person who brings new ideas, perspectives, or values to a team and strengthens the overall workplace culture, rather than simply fitting…

  • customer success

    Customer success is a business strategy focused on ensuring that customers achieve their intended goals and gain maximum value from your…

  • cut the cord

    To stop depending on or using something, especially an old system, tool, or vendor.

  • cut through the noise

    To stand out or get attention when there is a lot of competing information or distractions.

D

  • data privacy

    Data privacy is the right of individuals to control how their personal information is collected, used, stored, and shared by organizations.

  • data-driven

    Making decisions or taking action based on facts, numbers, and analysis rather than intuition or guesswork.

  • deep work

    Focused, uninterrupted work on cognitively demanding tasks that require full concentration and minimal distractions.

  • dig into

    To investigate or look closely at a topic, issue, or problem.

  • direct report

    A person who works directly under a manager and receives supervision, feedback, and performance reviews from that manager.

  • documentation

    Written information, guides, and instructions that explain how software works, how to use it, or how to maintain it.

  • due diligence

    The thorough investigation and analysis of a project, acquisition, or decision before committing resources or making a final decision.

E

  • early adopter

    A person or organization that is among the first to use or buy a new product, service, or technology before it becomes mainstream.

  • engineering culture

    The shared values, practices, and ways of working that guide how engineers approach their work, solve problems, and collaborate in a…

  • enterprise

    A large-scale business organization or a challenging business project, often requiring significant resources and planning.

  • equity

    Ownership stake or share in a company, typically offered to employees as compensation.

  • experiment

    A controlled test or trial designed to validate a hypothesis, feature, or approach before full implementation.

F

  • fail fast

    A software development philosophy that prioritizes discovering problems, errors, and design flaws as quickly as possible through rapid…

  • fan out

    To spread or distribute tasks, work, or information to many people or places.

  • fire drill

    A practice exercise or urgent test run designed to check whether a system, process, or team can handle a crisis or meet tight deadlines.

  • full-stack

    Full-stack refers to a developer or skill set that covers all layers of software development, from the front-end (user interface) to the…

G

  • game changer

    A game changer is something that completely changes how a situation works, usually for the better.

  • GDPRGeneral Data Protection Regulation

    GDPR stands for General Data Protection Regulation—a strict EU law that controls how companies collect, store, and use personal data from…

  • gear up

    To prepare or get ready for a particular task, project, or event.

  • go the extra mile

    To put in additional effort or do more than what is expected or required.

  • go-to-market

    A go-to-market strategy is a comprehensive plan that outlines how a company will introduce a new product or service to customers and gain…

  • growth mindset

    A belief that your abilities and intelligence can be developed through effort, practice, and learning from mistakes.

H

  • headcount

    The total number of employees or staff members in a company, department, or project team.

  • headwinds

    In business, headwinds are problems or conditions that slow progress or make results worse; tailwinds are conditions that help.

  • hit the ground running

    To hit the ground running means to start something new and be productive immediately, without a slow start.

  • hybrid work

    A work arrangement where employees split their time between working in a physical office and working remotely from home or another location.

  • hypothesis

    A testable prediction or proposed explanation based on limited evidence, used as a starting point for further investigation or…

I

  • IC track

    The IC track (Individual Contributor track) is a career progression path for employees who advance through technical expertise and skill…

  • ideate

    To ideate means to come up with ideas, usually as a group, before deciding what to build or do.

  • individual contributor

    An employee who performs technical or professional work and directly contributes to company projects without managing other people.

  • intern

    A student or recent graduate who works at a company for a limited time to gain practical experience in their field, usually while studying…

  • IPOInitial Public Offering

    IPO stands for Initial Public Offering.

  • iterate

    To repeat a process or improve something by making small changes and testing each version.

J

  • jump the gun

    To do something too soon, especially without thinking carefully about it.

L

  • layoff

    A layoff is when a company terminates employee positions, usually due to budget cuts, restructuring, or business downturn, rather than…

  • log through

    To record or document events, actions, or changes in a systematic way for future reference.

  • look into

    To investigate or examine a matter or issue.

  • low-hanging fruit

    Easy tasks or opportunities that can be completed quickly with minimal effort, offering immediate value or progress.

  • LTVLifetime Value

    LTV stands for Lifetime Value, the total amount of money a customer is expected to spend on a company's products or services during their…

M

  • management track

    A career path in an organization where you move into leadership and management roles, overseeing teams and projects rather than doing…

  • manager schedule

    A work schedule characterized by fragmented time with frequent interruptions, meetings, and context-switching, common among managers and…

  • metric

    A metric is a measurable value or standard used to track progress, performance, or quality in a project, product, or system.

  • moonshot

    A moonshot is a very ambitious project or goal that is hard to achieve but would have a huge impact if it worked.

  • move the needle

    To make meaningful progress or create a significant, measurable impact on a goal or metric.

  • MRRMonthly Recurring Revenue

    Monthly Recurring Revenue (MRR) is the predictable amount of revenue a company expects to generate each month from subscription-based…

N

  • NDANon-Disclosure Agreement

    A Non-Disclosure Agreement is a legal contract that prevents someone from sharing confidential information about a company, project, or…

  • net-net

    "Net-net" means "the final result" or "the bottom line" after everything has been considered.

  • north star

    A guiding principle, primary objective, or core value that directs all strategic decisions and work in a company or team.

O

  • offboarding

    The structured process of helping an employee leave a company, including returning equipment, revoking access, transferring knowledge, and…

  • on my radar

    "On my radar" means you are aware of something and are keeping an eye on it.

  • onboarding

    The process of integrating a new employee into a company by providing them with the tools, knowledge, and access they need to start…

  • optimize for

    To adjust or design something to achieve the best results for a specific goal or situation.

  • out of pocket

    At work in the US, "out of pocket" usually means you are unavailable or hard to reach for a while.

P

  • pain point

    A specific problem, difficulty, or frustration that a customer, user, or team experiences repeatedly.

  • paradigm shift

    A paradigm shift is a big, basic change in how people think about or do something.

  • people manager

    A person in a management position who is responsible for supervising, coaching, and developing employees.

  • performance review

    A formal meeting between a manager and employee to discuss the employee's work quality, achievements, goals, and areas for improvement…

  • PIPPerformance Improvement Plan

    PIP commonly refers to a Performance Improvement Plan—a formal document outlining specific goals and expectations an employee must meet…

  • pivot

    To make a significant change in strategy, direction, or approach, especially when the original plan is not working as expected.

  • power off

    To turn off or shut down a device or system.

  • principal engineer

    A senior technical leader in engineering organizations who is responsible for making strategic architectural decisions, mentoring junior…

  • procurement

    The process of obtaining goods, services, or software from external suppliers through planning, sourcing, negotiation, and contract…

  • product-led growth

    A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, rather than relying…

  • promotion

    A job advancement where an employee moves to a higher position with more responsibility, authority, and usually higher salary.

  • PTOPaid Time Off

    PTO stands for "paid time off": days you are away from work and still get paid, such as vacation or personal days.

  • pull in

    To attract or gather attention, resources, or support.

  • Pull the plug

    To stop or cancel something, usually a project, product, or initiative.

  • push the envelope

    To push the envelope means to go beyond the usual limits and try something new, bold or more advanced.

  • pushback

    Pushback is resistance or disagreement expressed by someone in response to a proposal, plan, or decision.

  • put a pin in it

    "Put a pin in it" means to pause a topic and come back to it later.

R

  • ramp-up

    A rapid increase in activity, production, or effort, typically to reach a target level quickly.

  • re-org

    A re-org (short for reorganization) is when a company changes its structure, reporting lines, teams, or departments.

  • reach out

    To reach out means to contact someone, usually by email or message, to ask, offer or share something.

  • remote work

    Work performed from a location outside the company office, typically from home or a coworking space, using technology to stay connected…

  • retention

    The ability or action of keeping employees, customers, or users engaged and satisfied so they continue working for or using a company.

  • RFPRequest for Proposal

    RFP stands for Request for Proposal.

  • ROIReturn on Investment

    Return on Investment (ROI) is a measure of how much profit or value you gain from money or resources you invest in something.

  • roll over

    To transfer or carry forward data, settings, or benefits from one period or cycle to another.

  • RSURestricted Stock Unit

    RSU stands for Restricted Stock Unit.

  • rubber stamp

    To approve something quickly and without proper examination or consideration.

  • run it up the flagpole

    "Run it up the flagpole" means to share an idea with others to see how they react before deciding.

  • runway

    In tech and business, runway is the amount of time or money a company, project, or team has before it runs out of resources or must…

S

  • scale back

    To reduce the size, scope, or resources of a project or operation.

  • scale up

    To expand or increase the capacity or capability of a system or operation.

  • severance

    Compensation paid by a company to an employee when their employment is terminated, usually involuntarily.

  • signing bonus

    A lump sum of money paid to a new employee when they join a company as part of their hiring package.

  • skin in the game

    "Skin in the game" means having something personal at risk in an outcome, such as money, time or reputation, so you care about the result.

  • skip-level

    A one-on-one meeting between an employee and their manager's manager, skipping the direct manager in the reporting chain.

  • SMESubject Matter Expert

    At work, SME usually stands for "subject matter expert": the person who knows a topic or system best and answers questions about it.

  • SOWStatement of Work

    A Statement of Work (SOW) is a formal document that outlines the specific tasks, deliverables, timeline, and budget for a project between…

  • SPOCSingle Point of Contact

    SPOC stands for "single point of contact": the one person you go to for a project, client or issue.

  • staff engineer

    A senior-level software engineer at a company who has deep technical expertise and influences architecture and strategy across multiple…

  • stock options

    Stock options are a form of employee compensation that gives you the right to buy shares of your company at a fixed price (called the…

  • synergy

    Synergy is when two teams, products or companies work together and achieve more than they could separately.

  • system design interview

    A technical job interview where candidates are asked to design large-scale software systems, focusing on architecture, scalability, and…

T

  • team with

    To form a partnership or alliance with another person, team, or organization.

  • tech lead

    A senior developer who leads technical decisions and architecture for a team or project while also writing code.

  • tech stack

    The combination of programming languages, frameworks, libraries, and tools that a company or project uses to build and run an application.

  • the ball's in your court

    It's now your turn to take action or make a decision.

  • think outside the box

    To approach a problem or situation in an original or creative way.

  • thought leadership

    The practice of establishing yourself as an expert and influencer in your industry by sharing original ideas, research, and insights that…

  • tiger team

    A small, highly skilled team assembled quickly to solve a critical or urgent problem, often bypassing normal processes and reporting…

  • time zone overlap

    The period during the day when team members working in different time zones have overlapping working hours, allowing them to communicate…

  • total compensation

    Total compensation is the complete package of money and benefits an employee receives from their employer, including base salary, bonuses…

  • touchpoint

    A touchpoint is any moment when a customer interacts with a company, or a short regular check-in between colleagues.

  • tune out

    To stop paying attention or become disinterested in something.

U

  • unicorn

    A privately held startup company valued at $1 billion or more.

  • up to speed

    To have all the latest information about something.

  • use case

    A specific situation or scenario describing how a user or system will interact with a product or feature to achieve a particular goal.

  • user persona

    A detailed fictional representation of an ideal customer or user, based on research and data, that describes their goals, behaviors, pain…

V

  • value proposition

    The unique combination of benefits and advantages that a product or service offers to customers, explaining why they should buy it instead…

  • value-add

    A value-add is an extra benefit that makes a product, service or person's work more useful.

  • vendor

    A company or person that supplies software, hardware, services, or other products to another business.

  • vesting

    Vesting is the process by which an employee gradually earns the right to keep company benefits (usually stock options or equity) over a…

W

  • war room

    A dedicated space or temporary meeting where a team intensively focuses on solving a critical, urgent problem or issue, typically…

  • WFHWork From Home

    WFH stands for "work from home": working from your home instead of the office for the day.

  • wheelhouse

    "In your wheelhouse" means a topic is within your skills or expertise; "not my wheelhouse" means it is outside what you know well.

  • win-win situation

    A scenario where all parties involved benefit or achieve their desired outcomes.

  • work on

    To spend time and effort on a task, project, or problem.

#

  • 360 feedback

    A performance evaluation method where an employee receives confidential, anonymous feedback from colleagues at all levels (managers…

Questions

What is business jargon?
Business jargon is the specialised language people use at work: buzzwords, acronyms and idioms such as synergy, ROI and low-hanging fruit. It is a quick way to talk for people who already know it, and confusing for people who don't.
What are the most common corporate buzzwords?
Some of the most common are synergy, low-hanging fruit, move the needle, buy-in, north star, pain point and think outside the box. Each one has its own lesson on this page.
Should non-native speakers use business jargon?
Learn to understand it first. Use a buzzword only when your team already uses it; otherwise a plain word is clearer, for example “easy wins” instead of “low-hanging fruit”.

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